Preparing for NY NOW was an exhilarating experience, combining the elements of a marathon and a sprint. Weeks of planning, designing, packing, and refining our strategy went into making sure our booth represented everything NecklaceStay® stands for: simplicity, style, and an effortless solution to the age-old clasp-rotation problem.Late nights? Check. Early mornings? Absolutely. More last-minute print shop runs than I’d like to admit? Without a doubt. But every moment of effort was worth it the second we stepped onto the show floor.
Our Booth: Bringing the Vision to Life
Walking into the exhibit hall and seeing our booth come to life was a surreal moment. Our displays highlighted NecklaceStay’s functionality and elegant design, drawing a steady stream of curious attendees.The best part? Watching their reactions when they realized just how frustrating rotating clasps really are—and how NecklaceStay solves that problem instantly. Time and time again, people said:
💡 “This is so smart!”
👏 “Why didn’t this exist before?”
😍 “I need this for my necklaces!”
Hearing that over and over again made all the hard work worth it.
A Huge Honor: Trailblazer Award Finalist 🏆
One of the biggest highlights of NY NOW? Being named one of three finalists for the prestigious Trailblazer Innovation & Impact Award!This award recognizes standout products that are not only innovative but also practical and designed to make life easier. Out of hundreds of exhibitors, NecklaceStay was recognized for its unique, problem-solving design—an incredible honor that reinforced our mission to bring effortless elegance to necklace lovers everywhere.
Spotlighted in the NellyRodi Future Trends Gallery 🌟
Another huge moment? Being selected for the NellyRodi Future Trends Gallery, showcased under the "Up Simplicity" trend. This curated gallery highlights innovative, design-forward products that blend style and function seamlessly. NecklaceStay’s simple yet effective solution was recognized as a perfect fit for this trend—proving that sometimes the most intuitive solutions make the biggest impact.
Beyond the Booth: Building Connections & Future Partnerships
NY NOW wasn’t just about showcasing NecklaceStay®—it was about connecting with industry leaders, meeting family-owned boutiques and jewelry store owners, and having real conversations about what today’s consumers want.Hearing firsthand how excited retailers were about carrying NecklaceStay was incredibly motivating. Some retailers even placed wholesale orders on the spot!
Lessons Learned & What’s Next
Like any big event, NY NOW was a learning experience. We discovered that:
✅ Clear, engaging visuals are key to explaining NecklaceStay quickly.
✅ Live demos are everything—seeing the product in action makes all the difference.
✅ Authentic conversations drive real connections.
So, what’s next? Following up with our new retail partners, fulfilling orders, and continuing to grow our brand.
A Heartfelt Thank You
To everyone who stopped by our booth, shared their stories, and supported our journey—thank you.NY NOW was just the beginning, and we can’t wait to see what’s ahead!
🎥 Haven’t seen NecklaceStay in action? Watch our demo now:
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